· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn)
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Provide creative ideas for content marketing and update website
· Collaborate with designers to improve user experience
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date.
· Passing the leads generated through digital marketing to the sales team.
· Email Marketing
· Proven experience as Digital Marketing Executive or similar role
· Excellent understanding of digital marketing concepts and best practices
· Experience with social media, Google Adwords and email campaigns and SEO/SEM
· Working knowledge of ad serving tools
· Skills and experience in creative content writing
· Analytical mindset and critical thinking
· Excellent communication and interpersonal skills.